PROBLEMS: • text overlays an important part of the image • no division into semantic blocks • use of images (logos, etc.) in low resolution • lack of a unified style (blocks, infographics, images) • non-compliance with the visual hierarchy • small blocks that do not allow you to separate the semantic blocks of the site • different margins between elements • using outdated mockups
SOLUTIONS: • analyze the market of competitors • create a new infographic • improve the structure and content to improve the quality of usability • improve the functionality to improve the quality of usability • develop an adaptive layout for two languages: Hebrew and English
CORPORATE IDENTITY • When redesigning the site, the corporate identity was not changed
CURRENT SITE: • partner logos in different colors • use of logos in low resolution • logos take up a lot of space-unnecessarily
REDESIGN: • logo styling with an achromatic palette • use of logos in high resolution ( .svg) • use of automatic gallery
CURRENT SITE: • fixed contact form and footer that take up quite a lot of space when scrolling • fixed position of social media icons, which distracts the user from more important information • use of social media icons that are out of the general style
REDESIGN: • fixed footer position is disabled • the contact form problem is solved by a fixed navigation menu, with a "Contact us" button and the addition of a fixed «Contact us» icon when scrolling • social media icons moved to the footer • icon styling